Ballin’ Ben Franklin, Father Knickerbocker, and Lucky the Leprechaun: Representations of Early American History in NBA Team Logos

3588_philadelphia_76ers-secondary-2015Big news out of Philadelphia earlier this week, as the city’s NBA team, the 76ers, introduced an “updated brand identity.”[1] For now, the team has released the new logo set, though updated uniforms are also reportedly in the works. That new logo set  amounts mostly to slight revisions of existing logos, but also includes a secondary logo featuring a bespectacled Benjamin Franklin donning a blue jacket emblazoned with “76,” red culottes so as to expose knee high and team colored-striped socks, and blue sneakers. Suffice it to say that my excitement about my prospective move to Philadelphia this fall just increased ten-fold. Continue reading