
Stella McCartney Spring/Summer 2018 ready-to-wear fashion collection, Paris, Oct. 2, 2017. (AP Photo/Francois Mori)
Today’s #ColonialCouture post is by Bronwen Everill, lecturer in history at Gonville & Caius College, Cambridge University, and author of Abolition and Empire in Sierra Leone and Liberia, Cambridge Series in Imperial and Post-colonial Studies (Palgrave Macmillan, 2013). Follow her @BronwenEverill.
In 2017, Stella McCartney ran into trouble during Paris fashion week. Her faux pas was cultural appropriation: using Nigerian Ankara fabrics, reportedly pretending to have “discovered” them, and dressing her almost exclusively white group of models in the fabric.
In 1791, British traveller Anna Maria Falconbridge complained of the failure of her own attempt to promote cultural appropriation of European fashions, while describing her visit to the Temne, in Sierra Leone, West Africa. Spending time with Clara, the wife of the royal secretary, “I endeavoured to persuade her to dress in the European way, but to no purpose; she would tear the clothes off her back immediately after I put them on. Finding no credit could be gained by trying to new fashion this Ethiopian Princess, I got rid of her as soon as possible.”[1] Now, maybe it’s just me, but I always think Anna Maria would have given Gretchen Wieners a run for her money as Regina George’s BFF. Her book, Two Voyages in Sierra Leone, is full of snarky comments about fashion in Sierra Leone, but it comes across as so much posturing. Continue reading